The comprehensive brand-building framework created by Alkitu
Brand Engineering
Brand Engineering is a brand-building framework developed by our team. Its goal is to manualize, document and systematize every aspect of a brand — from its foundational strategy to its manifestation in physical space — into a comprehensive system that keeps all brand files, guides, manuals and brand strategy resources organized. It is inspired by the international standard ISO 20671, which defines five measurable dimensions — legal, perception, market, environment and financial — as KPIs to evaluate the effectiveness of every branding decision.
The 4 pillars
Brand Engineering structures brand building into four complementary pillars. Each covers a specific dimension of the brand.
Pillar 1 — Brand DNA
The strategic foundation. Here we define who the brand is, who it speaks to, what it promises and how it positions itself in the market.
Pillar 2 — Verbal Identity
How the brand sounds. Everything that can be read, heard or pronounced.
Pillar 3 — Visual Identity
How the brand looks. Everything that can be visually perceived.
Pillar 4 — Spatial Identity
How the brand is experienced in physical and digital space.
Client resource system
Every client who hires Brand Engineering receives access to a custom web app where they can view, download and manage all their brand resources.
Brand files
Logo in all formats, color palettes, fonts and graphic elements
Guides and manuals
Usage rules, application guides and complete documentation
Multimedia resources
Animations, audio, templates and all material generated during the process
¿Listo para darle vida a tu proyecto?
La excelencia tecnológica y visual no es una coincidencia. Escríbenos, cuéntanos la visión de tu producto y comencemos a construir algo extraordinario hoy mismo.
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